Kanye West was the creative director at the Pornhub Awards last night

You may remember a few weeks ago Kanye West was gifted with a lifetime subscription to Pornhub for being such a loyal customer.

Well, he took his adoration of pornography one step further and actually stepped into the role of creative director of the company’s inaugural awards ceremony last night.

The Porhub Awards took place in Los Angeles, the porn capital of the world, and Kanye provided the fresh garms and styling courtesy of Yeezy, and he later took to the stage to perform.

Kanye’s attention to detail didn’t go unnoticed: he personally designed the trophies gifted to performers and directors. The trophies in question were phallic statuettes that could easily double up as functioning dildos as well.

'Kanye has designed a bespoke erotica-inspired award statue for each of tonight’s unique categories. In line with the futurist theme, the award statues represent imagined alien sex toys,' stated an official press release from the awards.

Some musical buzz accompanied the hot and heavy event, too. Kanye debuted a new track with Lil Pimp entitled ‘I love it’, alongside a new video directed by Spike Jonze.

Although Kanye is richer than most people can ever dream of becoming, he has free lifetime membership to both Pornhub and Blacked.com after he confessed his love for the adult websites on Jimmy Kimmel Live!

Jimmy asked Yeezy a poignant question about whether his attitudes towards women have changed since the birth of his two daughters, North and Chicago, and Kimmel wasn't prepared for his NSFW answer.

‘Nah I still look at Pornhub’, Kanye replied, before revealing his favourite categories. He said: ‘Blacked is my favourite category. What’s the point in being Kanye West if you can’t [go into that]? Let’s break down the categories. A lot of black on white, obviously… My own reality.’